Esprso

i. About the brand

Esprso is a specialty coffee brand created from a genuine love of coffee and the desire to build a space that feels like a second home, where every detail, from each espresso shot to the customer experience, is approached with intention.

ii. The brief

The brief was a refined identity aligned with the brand’s growth and long-term vision, with a stronger sense of national and cultural identity: an Arabic logo and bilingual elements that feel grounded in the UAE while staying modern, approachable and recognisable.

iii. The approach

A refined visual identity that feels warmer, clearer and more connected to Esprso’s environment, alongside a brand strategy defining its positioning and personality. A refined colour palette, a new packaging system and bilingual brand elements strengthen recognition across every touchpoint.