Irth

i. About the brand

Irth means “heirloom” in Arabic. Formerly known as The Golden Collection, the brand was renamed to better represent its genuine essence. Led by a mother–daughter team, Irth creates jewelry that is meant to last a lifetime and be passed down through generations.

ii. The brief

Irth needed a refined brand identity to appeal to modern women who value authenticity, quality and regional talent. The vision was to position Irth as a destination for heirloom-worthy jewelry.

iii. The approach

We created a comprehensive brand strategy and visual identity that honors Irth’s heritage and elegance: a full logo suite, a premium colour palette, creative direction, packaging design and social media assets, all consistent across every touchpoint.