Kello

i. About the brand

Kello is a specialty coffee shop focused on filter coffee and espresso, with a clear commitment to quality and variety. It is cosy, part of the neighbourhood, and designed for people who want great coffee without hassle, or a moment to sit and catch up with a friend.

ii. The brief

The name blends kettle and hello, reflecting both the pour-over craft behind the coffee and the welcome the space is meant to create. The goal was a brand that feels approachable, memorable and rooted in everyday coffee culture.

iii. The approach

The identity centres on warmth, character and the human touch behind every cup. A playful barista illustration gives the brand a recognisable face, combined with earthy tones, bold typography and simple graphic elements.