Trybe

i. About the brand

Trybe is a Pilates studio where movement meets indulgence. It was created to offer more than a workout: a space to reconnect with your body, uplift your energy and build lasting bonds within a supportive community.

ii. The brief

The challenge was to create a brand that reflects the essence of Trybe: vibrant, inviting and emotionally uplifting. Inspired by the natural hues of the beach, the brand needed to feel warm, calm and effortlessly fresh.

iii. The approach

We crafted a full brand strategy and identity inspired by the coastal lifestyle at the heart of Trybe. From the customised logo and typography to social media, in-studio visuals and packaging, every touchpoint was designed to feel cohesive and fresh.